Courtney Racquel Rhodes

About Courtney

I help founders and entrepreneurs of founder-facing businesses build and protect authoritative, compelling, and scalable personal brands.

The Brandista is a boutique strategic brand management consultancy and business coaching that helps modern founders and entrepreneurs turn their personal brand into their most valuable business asset.

We work with purpose-driven leaders who are the face of their business—visionaries that align their identity, expertise, and voice with a presence that positions them for influence, scale, and long-term growth.

At The Brandista, we don’t just help entrepreneurs clarify their brands—we help them build the ecosystem around them and protect them during unfortunate crisis scenarios. That means refining and safeguarding their unique intellectual property, elevating their visual and verbal identity, and designing a cohesive digital platform or narrative that reflects their value and moves their audience to act.

From messaging and website copy to sales funnels, social media, and email strategy to crisis communication, we develop your strategic communications architecture across every digital touchpoint for every situation. We can also guide you through implementing a sophisticated sales model that aligns with your brand’s energy, pricing, and long-term business goals.

Our approach is rooted in substance, strategy, and style—because we believe a powerful personal brand should feel as aligned and protected as it is profitable. When built intentionally and driving your narrative, your brand becomes the foundation for visibility, impact, and influence that leaves a lasting legacy.

Creative Visionary

I see beyond the ordinary and get lost in crafting stories and concepts that captivate the moment and inspire the future.

Strategic Thinker

My superpower is turning insight into foresight. I combine authentic vision, analytical data, and intelligent marketing to create a roadmap for a brand’s success.

Passionate Innovator

I chase the spark of new ideas, transform challenges into opportunities, and push comfort boundaries.

Servant Leader

I thrive on empowering myself, my team, my mentees, students, and clients to succeed. I lead with vision and purpose and understand that servant leadership is built on serving and uplifting those around me.

Brand-Style

Things I’m currently into

Exploring mindfulness through meditation, journaling, yoga and healthy eating
Courtney-Rhodes-AI
Diving into the world of Artificial Intelligence and the use of advanced algorithms to simulate human thinking and decision-making
Books
Reading books on human potential, positive psychology, and personal development
Suitcase
Traveling,  discovering new places, and exploring other cultures
Courtney-Rhodes-Mentoring
Mentoring, mentoring and more mentoring
Experimenting with plant-based and herbal recipes for nourishing meals, hair, and skin care regimens

This is my journey

Courtney-Racquel-The-Designer

2024

The year I did this

I became a full-time jewelry designer and brand management consultant.

2023

The year I did this

C & D | The Agency hosted impactful women’s empowerment events.

C-&-D-The-Agency

2019- 2023

The years I did this

I partnered with a friend and co-founded C & D| The Agency, an all-women-led marketing and brand management agency specializing in marketing, crisis management, advertising, and operations. The Agency has served clients in the management, legal, entertainment, health and wellness, non-profit, automotive, and retail sectors. 

… to be continued