Guiding your brand experience

The expertise, insight, and know-how to build authentic, relatable, and distinctive brands.

Welcome to The Brandista Consultancy, a personal branding and brand-building consultancy, brand education school, and network that offers insight, expertise, workshops, and knowledge to create and build captivating brands.

“Make your brand so relatable people want to be a part of it.”

— Courtney Racquel Rhodes

Signature service

Personal Branding

Ready to build a personal brand that truly sets you apart? I help ambitious entrepreneurs, thought leaders, and professionals craft authentic, magnetic brands that don’t just make an impression—but make a mark through tailored strategy, storytelling, creative direction, and digital positioning.

We’ll work with you to define your unique voice, clarify your message and creative direction, and amplify your impact in ways that speak directly to your dream clients and audience.

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Signature service

Digital CEO School

Digital CEO School is your all-access pass to mastering the art of online success. I’m spilling the strategic and personal branding, online marketing, and digital gold you need to launch like a pro or scale your business to new levels.

Whether starting from scratch or ready to take your legacy to the next level, you’ll get the exact tools, insights, and insider know-how to make it happen. It’s time to step into your power confidently, amplify your impact, and become the visionary leader your business deserves.

This is more than just a course—it’s your launchpad to a breakthrough that will set you apart and position your brand and business to thrive. Let’s build something extraordinary together.

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Signature service

Brand Strategy & Development

This service combines bold ideas with strategic brilliance to build brilliant brands. We’re your strategic partner in crafting a brand that captures attention, sparks emotion, and drives impact.

Whether starting fresh or looking to reimagine your existing brand, we dive deep into your vision, values, and audience to create a unique brand that is strategic, authentic, and memorable.

From creative direction and design to brand messaging, storytelling, and digital presence, we’ve got every angle covered to position you appropriately in your industry.

If you’re ready to stop blending in and start standing out, let’s build a brand that turns heads, builds loyalty, and elevates your brand and business.

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Signature service

Purchase The Book

Personal branding has evolved from a mere professional asset to an essential life skill in today’s digital era. Every social media post, every online interaction, and every piece of content we produce becomes part of our personal narrative. Individuals can wield the same branding power as large companies. Yet, with that power comes the responsibility to be intentional.

Courtney brilliantly addresses how, in the digital age, personal branding is no longer optional—it’s a necessity. Your online presence is often your first impression and, in many cases, your only impression. Whether you’re a solopreneur, a corporate executive, or someone pursuing a passion project, the digital space offers unprecedented opportunities to shape how your audience perceives you—be it potential clients, employers, or collaborators.

This isn’t about chasing followers or building vanity metrics—this is about cultivating a purposeful, authentic brand that opens doors and fosters real connections. With her guidance, you’ll learn how to navigate today’s fast-paced digital environment and thrive within it, standing out for all the right reasons.

The book isn’t just about personal branding—it’s a modern playbook for navigating the complexities of digital identity and influence. It helps you take ownership of your narrative and lead with purpose. Whether building a brand from scratch or refining an existing one, Courtney’s insights will equip you to leave an indelible mark in the digital world.

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Innovating brilliance

Meet the mind behind the magic

Ready to think strategically about your brand?

Welcome to The Brandista – a brand-building consultancy, brand education school, and entrepreneurial community dedicated to helping you create a captivating and distinguished brand.

Whether you’re preparing to launch your dream business or idea, an entrepreneur prepared to take your business to new levels, or a creative ready to up your game, we can help. We’re here to empower, support, and share the know-how and insights you need to create a powerful brand.

You’ll find guidance, resources, workshops, and courses to help you establish a distinct brand identity for your start-up or personal brand or confidently move through your rebrand.

Clients have said

Client love

Thank you, Courtney! Life-changing magic to find brand clarity. Your work is authentic and inspirational. Your book is the perfect go-to guide to uncover your personal brand. Finally, I’m crystal clear on what my personal brand is about, and I’m empowered to communicate the essence of my story. Again, thank you for changing how I approach my business and brand.

We LOVED working with Courtney- she created a beautiful brand, website and digital assets for us. Along with launching our digital marketing campaigns. She was readily available to us, and promptly answered our emails and questions. She’s incredibly creative, and did and awesome job guiding us through the process. We truly appreciate her patience and winning attitude.

Courtney's insight and willingness to share her expertise and mentor so wholeheartedly on how to build my personal brand has been invaluable to me. I truly enjoyed working with her from the planning to promotional phase of my book.

Brilliant! Courtney’s model for translating the multifaceted principles of corporate branding into a relevant platform for personal brands is genius. In today’s digital-first world, personal branding is not just beneficial; it’s essential. Having work with her for years in my business, I was well aware of her marketing savviness. Now, I'm equally impressed by her book, "Make Your Mark: Personal Branding Through ‘On-Purpose’ Living". It's a beacon for navigating the complexities of identity and impact in the age of social media.The guide is invaluable for anyone looking to shape their future with intention and clarity. I’m moved by how she skillfully translates high-level marketing strategies into accessible, actionable advice that encourages readers to realize the full potential of their most significant asset—themselves.

My soul sister is a branding and marketing rockstar! Her unique blend of expertise and skills as brand manager on my book, "Art Is Love, Love Is An Art," was seamless, innovative and incredibly valuable. Courtney is a true gem, she's a brilliant marketer and connector with a mind that is a beautiful balance of strategic and creative.

For years we've enjoyed having Courtney and her team provide public relations and marketing support for my restaurants. She's very smart, strategic and well connected. Together we were able to accomplish great things. The dedication and creativity of their service were great, and uniquely tailored to fulfill the vision and spirit of our brands.