Elevate your
business impact

Style, Build & Protect Your Brand.

Welcome to The Brandista—a premier personal branding & crisis management consultancy and personal brand education platform for visionary founders, CEOs, and impact-driven entrepreneurs who are ready to lead with authority, communicate with clarity, strategically scale, and position themselves as a face of influence in our competitive but lucrative digital economy.

In today’s digital landscape, your personal brand is your most valuable asset. It’s not just about visibility—it’s about positioning yourself as a trusted category authority, expanding your strategic influence, protecting your reputation, and aligning your identity with your business growth.

Whether navigating a rebrand, preparing to scale, driving the narrative through and on the other side of a crisis management scenario, launching a new offer or product collection, or stepping into a more public-facing leadership role, The Brandista exists to help you architect and protect a brand that speaks for you—before you ever enter the room.

Work with me

Planning for success

Strategic innovation

Get clear, inform, inspire, and drive connectivity through strategic brand marketing.

We’ll use your ‘Why’ to uncover the soul of your brand. In a world cluttered with generic messaging, craft stories that resonate and captivate. Communication is your secret weapon.

Developing your brand’s style, packaging your intellectual property, crafting your founder’s story, and cultural relevance, and consistently sharing that storytelling reigns supreme in our digital era. We’ll help you cultivate a personal brand that authentically represents you and provides clear solutions packaged as offers, products, or services to your ideal customers. Then, create resonance-based storytelling to communicate those ideals and solutions.

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Ready to grow your business?

“Your business deserves to be more than just a commodity. It should be a compelling brand with a resonant story unfolding across all customer touch points.”

— Courtney R. Rhodes- The Brandista

Quick links

My story & vision

With over 20 years of brand marketing experience, a decade of crisis management expertise, and as the author of the best-selling book Make Your Mark: Personal Branding Through On-Purpose Living, I’m on a mission to help you build—and protect—a brand that’s as authentic as it is influential.

I specialize in guiding founders and leaders in crafting culturally responsible, strategic, and emotionally resonant personal brands that rise with clarity, stand out with authority, and connect with the people who matter most.

Explore my expertise

Brand Strategy. Brand Development. Personal Branding. Reputation & Crisis Management. Brand Clarity. Brand Positioning. Brand Styling. Brand Identity. Storytelling. Brand Voice. Brand Messaging. Content Marketing. Digital Marketing.

Connect With Me

Email: info@thebrandista.com

Instagram: @thebrandista

Linkedin: Courtney R. Rhodes

Innovating brilliance

Meet the mind

behind the magic

READY TO THINK STRATEGICALLY ABOUT YOUR BRAND?

Whether you’re navigating the startup or expansion seas, are a seasoned vet ready to turn your investments into digital gold, or are facing a complex crisis challenge with your brand or business, let’s unleash the power of strategy, storytelling, and authenticity and take your brand to new heights. The sky’s the limit! Let’s dive in and make greatness happen.

I look forward to working with you– welcome to a world where words weave wonders and brands blossom into brilliance.

Clients have said

Client love

Thank you, Courtney! Life-changing magic to find brand clarity. Your work is authentic and inspirational. Your book is the perfect go-to guide to uncover your personal brand. Finally, I’m crystal clear on what my personal brand is about, and I’m empowered to communicate the essence of my story. Again, thank you for changing how I approach my business and brand.

We LOVED working with Courtney- she created a beautiful brand, website and digital assets for us. Along with launching our digital marketing campaigns. She was readily available to us, and promptly answered our emails and questions. She’s incredibly creative, and did and awesome job guiding us through the process. We truly appreciate her patience and winning attitude.

Courtney's insight and willingness to share her expertise and mentor so wholeheartedly on how to build my personal brand has been invaluable to me. I truly enjoyed working with her from the planning to promotional phase of my book.

Brilliant! Courtney’s model for translating the multifaceted principles of corporate branding into a relevant platform for personal brands is genius. In today’s digital-first world, personal branding is not just beneficial; it’s essential. Having work with her for years in my business, I was well aware of her marketing savviness. Now, I'm equally impressed by her book, "Make Your Mark: Personal Branding Through ‘On-Purpose’ Living". It's a beacon for navigating the complexities of identity and impact in the age of social media.The guide is invaluable for anyone looking to shape their future with intention and clarity. I’m moved by how she skillfully translates high-level marketing strategies into accessible, actionable advice that encourages readers to realize the full potential of their most significant asset—themselves.

My soul sister is a branding and marketing rockstar! Her unique blend of expertise and skills as brand manager on my book, "Art Is Love, Love Is An Art," was seamless, innovative and incredibly valuable. Courtney is a true gem, she's a brilliant marketer and connector with a mind that is a beautiful balance of strategic and creative.

For years we've enjoyed having Courtney and her team provide public relations and marketing support for my restaurants. She's very smart, strategic and well connected. Together we were able to accomplish great things. The dedication and creativity of their service were great, and uniquely tailored to fulfill the vision and spirit of our brands.