How To Build A Luxury Clientele
Have you consumed way too much content on how to build a luxury clientele and still feel stuck? Here’s what my years of marketing experience have taught me. It takes the same amount of time and effort to attract a luxury client as it does a value client. However, the strategies and messaging are very […]
Rebrand Yourself
For many purpose-driven women, there comes a moment when she looks at her life — her career, her clients, her day-to-day— and thinks, ‘This doesn’t fit anymore.‘ And that moment? That’s not failure. It’s an invitation from your soul to pivot and rebrand. As 50 was quickly approaching, I knew I had to make some […]
Your Signature Style
Your Signature Style: How to Define (and Refine) the Look of Your Brand Whether you know it or not, your brand already has a signature style. So the question I would like to ask is: does that style match your impact? Your brand’s visual identity is a silent spokesperson. It speaks before you do, sets […]
Why Brand Yourself And Your Business
Why Brand Yourself and Your Business If you’re an entrepreneur—or dreaming of becoming one—you’ve probably heard the phrase, “Your brand is your reputation.” But what does that mean? And more importantly, why should you care about branding yourself and your business? Here’s the tea: branding isn’t just for massive corporations like Nike or Apple. Whether […]
How To Style Your Brand Like You Mean It
So, you’re ready to style your brand with intention? Let’s go! As you consider how to style your brand, remember that a visual identity is a personal power. By now you know: your brand’s style isn’t about looking cute. It’s about being clear. Because in a world that’s saturated with sameness, a well-styled brand doesn’t […]
Personal Branding Tips: Get Seen And Heard
In today’s fast-paced, ultra-connected world, personal branding isn’t just an option—it’s a necessity. Whether you are an entrepreneur, a creative, or climbing the corporate ladder, these personal branding tips will get you seen and heard. So, what secret sauce sets you apart and gets you noticed? The truth is, you’re already a brand, whether you’ve […]
3 Online Marketing Mistakes to Stop Making Now
Some of the most common online marketing mistakes are avoidable.
Why Build A Brand And Not Just A Business
Here’s some valuable truth: building a brand alongside your business is invaluable in today’s saturated digital market. Having a business simply isn’t enough. Even if you have a fabulous product or offer a top-notch service, your business is just another commodity without a compelling brand behind it. Building a brand, or a personal brand (snag […]
How To Market Your Book While You’re Writing It
So, you’ve outlined your chapters, and your writing juices are flowing. Fabulous! But here’s the million-dollar question: how to market your book? Or better yet. Have you started to sell it? If your answer is “No” or “I’ll get to that later,” listen up—because marketing your book while you’re still writing it is one of […]
3 Reasons To Grow And Build Your Personal Brand
How important is it to grow your personal brand in today’s hyper-connected world? Creating a personal brand isn’t just a “nice-to-have” anymore—it’s a non-negotiable. Whether you’re an entrepreneur, an influencer, a corporate professional, a person behind a brand, or you simply want to make an impact, cultivating a strong personal brand is vital. As authoritative […]
